September 10, 2026

Turning trusted content into measurable engagement.

creating a more trusted path to engagement

A statewide healthcare organization needed to expand awareness of its resources while reaching audiences with credible, useful health information.

39.4

Hours spent engaging with content

39%

Above average time-on-content benchmark

65.5%

Above average CTA benchmark

the challenge

building awareness through trust, not interruption.

Healthcare information requires credibility.



The challenge was reaching a broad audience with educational content that felt useful and trustworthy while also strengthening brand visibility and encouraging deeper engagement.

black and white doctor patient speaking

our approach

content created the reason to engage. media expanded the reach.

Credible health content gave audiences something valuable to engage with, while targeted distribution extended that content across channels to reach more people throughout Tennessee.

trusted environments

Healthcare content was placed within a premium publisher environment designed to give audiences a credible destination for relevant health information.

useful storytelling

Branded content focused on education and resources rather than relying solely on traditional promotional messaging.

connected distribution

Programmatic Native, Display and Social extended the reach of the content across multiple touchpoints and brought more audiences into the experience.

The results

more attention.

more action.

Audiences spent a combined 39.4 hours engaging with campaign content.

Average time on content performed 39% above benchmark, while CTA performance exceeded the average benchmark by 65.5%.



The campaign also delivered content performance 24% above benchmark, demonstrating the value of pairing credible environments with targeted distribution.

key takeaway

the environment around the message matters.

Combining trusted content with targeted media gave audiences more reason to engage while helping the healthcare organization strengthen awareness and credibility across the market.

there's more to the strategy.

Great marketing rarely lives in one lane. See how our other capabilities can work alongside this one.

strategic media buying

Plan where, when and how to reach the audiences that matter most.



omnichannel marketing

Take the media strategy across channels and throughout the customer journey.



creative

strategy

Give that strategy creative built for the audiences and placements behind it.



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