September 10, 2026

Turning statewide awareness into student applications.

standing out in a competitive online education market

A statewide online education provider needed to increase visibility, reach both students and parents, and generate qualified applications in a highly competitive enrollment environment.

1,000+

Applications submitted

1,200

Qualified leads generated

45.8M

Impressions across channels

the challenge

competing for attention in a crowded enrollment market.

Online education is highly competitive, with national and statewide virtual schools competing for the same prospective students.



The strategy needed to capture students already researching alternatives while also building awareness and credibility earlier in the enrollment journey.

our approach

demand capture worked harder when visibility worked with it.

By pairing high-intent search with sustained visibility across other channels, the strategy reached prospective students earlier and helped keep the school top of mind throughout the enrollment journey.

capture active interest

Google Search focused on prospective students actively researching online diploma and credit recovery programs.

stay visible

Paid Social, Programmatic Display and YouTube expanded awareness and reinforced familiarity throughout the decision process.

connect the funnel

Rather than treating awareness and acquisition independently, each channel supported the same enrollment objective.

The results

greater visibility.

more qualified action.

The campaign generated more than 1,000 student applications and 1,200 qualified leads.


Search achieved a 6.6% CTR, while YouTube delivered a 94% video completion rate.



Across the campaign, media generated 45.8 million impressions and expanded visibility throughout the statewide footprint.

why it worked

familiarity supported conversion.

By combining high-intent demand capture with sustained brand visibility, more prospective students entered the enrollment funnel already familiar with the school.

there's more to the strategy.

Great marketing rarely lives in one lane. See how our other capabilities can work alongside this one.

strategic media buying

Plan where, when and how to reach the audiences that matter most.



omnichannel marketing

Take the media strategy across channels and throughout the customer journey.



creative

strategy

Give that strategy creative built for the audiences and placements behind it.



< Older Post

Share

Turning trusted content into measurable engagement.

September 10, 2026
See how a statewide healthcare organization used trusted content and targeted media distribution to increase awareness, engagement and action.

Turning educator interest into qualified travel leads.

September 10, 2026
Driving educator interest through precise audience targeting, video creative and streamlined lead generation for student travel campaigns.

Generating $10B+ in New Deposits in two years

September 8, 2026
a stronger future across six states.
Telling the same story across different products wont yield good results.

Telling the right stories

By Brian Huntley • August 20, 2026
Learn how to craft compelling product visuals by starting with clear objectives, showing more than just the product, and designing for context. Discover why thoughtful storytelling converts better than beautiful design alone.
Woman enjoying a bowl of soup on a cold and rainy day.

How weather amplifies intent

By Synqed Team • August 13, 2026
There are very few external motivators that can inspire a decisions silently at scale greater than weather. Marketers can use that to get quick lifts in performance.
Ad to content ratio is rarely considered in media buying

We learned to buy media by selling it first

By Mat Costa • August 12, 2026
Programmatic media buying is more than just choosing the right audiences to target. Choosing the right inventory across the open marketplace is equally important.