September 8, 2026

Generating $10B+ in New Deposits in two years

a stronger future across six states.

A regional financial institution needed a scalable strategy to accelerate deposit growth, expand market presence and compete more effectively against national banks, credit unions and digital-first financial brands.

+$10B

New deposits generated in two years

20%

Year-over-year deposit growth

45%

Growth in a key emerging market

the challenge

growth in a more competitive market

Operating across six southeastern states and 244 branches, the institution faced growing competition from national banks, credit unions and digital-first fintech brands.


Brand awareness varied significantly from market to market, making a one-size-fits-all approach ineffective. The strategy needed to support aggressive deposit growth while adapting to different audiences, products and opportunities across the footprint.

black and white financial institution

our approach

not every market needed the 

same answer.

A connected strategy created consistency across six states while allowing investment to respond to the audiences, products and opportunities within each market.

different audiences

Segmented around financial needs and product intent

different opportunities

Markets were prioritized based on performance, growth potential and emerging opportunity.

one connected strategy

Search, paid social, programmatic display, connected tv, and YouTube worked toward the same growth objective.

The results

measureable growth.

greater opportunity.

By connecting high-intent acquisition with sustained brand visibility, the institution accelerated deposit growth across all six states whhile strengthening its presence in emerging markets.

there's more to the strategy.

Great marketing rarely lives in one lane. See how our other capabilities can work alongside this one.

strategic media buying

Plan where, when and how to reach the audiences that matter most.



omnichannel marketing

Take the media strategy across channels and throughout the customer journey.



creative

strategy

Give that strategy creative built for the audiences and placements behind it.



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