September 10, 2026

Turning educator interest into qualified travel leads.

connecting with the decision-makers behind student travel

A destination marketing organization needed to reach educators actively planning student travel and position the market as both an engaging and educational destination.

307

Leads generated

11%

Lead conversion rate

6.6%

Click-through rate

the challenge

reaching the right planners in a short window.

The campaign needed to stand out to educators across multiple states while communicating both the entertainment and educational value of the destination.



With a relatively short flight window, the strategy had to reach the educators most likely to influence or plan student travel and make it easy for them to take the next step.

students on field trip with books

our approach

relevance mattered more than reach alone.

We focused on the educators most likely to influence student travel decisions, pairing precise audience targeting with creative built around both enrichment and experience.

the right audience

Targeting focused on educators, teachers, choir directors and professionals connected to music and performance programs.

the right message

Video creative highlighted destination experiences, student testimonials, enrichment opportunities and performance-focused travel.

the right path to action

Lead generation ads allowed educators to submit interest directly within the platform, reducing friction and shortening the path from interest to inquiry.

The results

strong response. stronger lead quality.

The campaign generated 307 educator leads within two weeks while maintaining an 11% lead conversion rate and 6.6% CTR.

Client feedback confirmed that the majority of inquiries aligned with the intended audience, reinforcing both campaign efficiency and lead quality.

key takeaway

precision helped turn a short campaign into meaningful demand.

By aligning audience, creative and conversion experience around a specific travel-planning audience, the campaign generated qualified interest quickly and efficiently.

there's more to the strategy.

Great marketing rarely lives in one lane. See how our other capabilities can work alongside this one.

strategic media buying

Plan where, when and how to reach the audiences that matter most.



omnichannel marketing

Take the media strategy across channels and throughout the customer journey.



creative

strategy

Give that strategy creative built for the audiences and placements behind it.



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